Branding the things I make has always proved somewhat of a challenge for me in terms of how to go about it… both in terms of making it look as professional as possible, as well as keeping it authentic and not having the label take away from the aesthetic of the item itself.
A few months ago, I commissioned a proper logo for The Secret Rose, which I’m super happy with, and proceeded to order a couple of stamps of it from the brilliant The English Stamp Company, for use on labels and stationery. I’m really pleased with the stamps, and all The Secret Rose notebooks feature a metallic emblem on the inside now.
I was bitten by the stamp bug (ok, actually I’ve always loved stamps) and during a recent trip to the US, I also got my hands on a DIY stamp set which enables you to change up text in a variety of formats. This gave me the idea to combine the two, to create custom labels which I would affix to the back of The Secret Rose frames, which admittedly, were an item that I needed to refine the finish of (they looked great from the front, but needed to be branded at the back).
Well, this was the result, and I have to admit I’m quite pleased with it! Starting with a mini version of The Secret Rose logo in the centre, I added a thank you note and website URL in a circle around it, and cut it out – ready to adorn the back of a frame!